What you must know about search engine traffic?

It doesn’t matter if your business is local or even if you sale anything online , if you don’t understand how to take advantage of internet search engines then many of your prospects and customers will not find you they will not hear about you and they will not buy from you. You literally cannot afford to ignore the internet any longer.

If your business is not successfully capturing leads and customers through the internet, this might be the most important article you’re reading right now.

97% of all the consumers now use the internet when researching about products and services in your local area. Marketing online isn’t an option any more it’s a requirement, your prospects and customers are searching on all source of influence engines you probably haven’t heard off. They are looking for companies like yours, companies they can trust. While you are, busy with your day-to-day business operations.

Your competitors are getting marketing help to leverage these channels and connect with your customers. However, it’s not your fault the internet changes constantly it’s a moving target for most business owners but that doesn’t change the facts you’ve got to do something today before you lose even more ground to your competitors.

So what if there was a way to get your business in the most important influence search engines right now? So, you need to move one step ahead of your competitors when customers search. Don’t you want to get the edge on your competitors search traffic?

Are you desperate for the real traffic secrets? The traffic secrets that actually works and work fast.

Finally, your searching is now over … because I am going to spill all the beans that your gurus are following.

10 Proven Steps to Increase Your Search Traffic:

Modern SEO Practice:

What I am going to share with you now that may help to improve your search engine ranking. I can’t guarantee about your success using this tactic. But, I do believe this trick will grab a lot of search traffic to your site.

Take a pen and start writing this down:

Instead of using <b> tag for bold content use <strong> tag.

Instead of using <i> tag for italic use <em> tag.

Probably, you didn’t hear before about these tags. But, the latest changes make SEO more easy by using the above mentioned tags.

There are lot of other practice to optimize SEO. Some of them are:

Use responsive themes to boost your site speed and make your site spam free.
Make permalink more clear to boost SEO. Worpdress support several kinds of permalinks. It’s all upon you whether you choose good permalink or bad permalink.Below, I have mentioned few examples of permalink to make it more clear for you:Bad Permalink: www.yoursite.com/?p=3462 (This is a default permalink in WordPress)

Always do internal linking in your content. This helps your readers to find more value in your content and by doing this your readers will spend more time on your site. Moreover, internal linking helps to reduce your site bounce rate.

Produce high quality content makes it easy to gain more natural backlinks to your site. While writing content makes sure that your content is well researched, unique and helpful for your readers not for search engine. If you don’t know how to write high quality content here are few tips you can consider while writing SEO content.

Test your website for SEO. If there is any error fix it immediately. There are several tools that perform this task.

Build Links using modern techniques:

Link building has always been a great tactic for every webmaster and blogger to get some link juice (from authority sites and the sites that Google deems as quality), to get their content on front page of Google, right?

Links are important for two reasons:

Vote of confidence

Google considers links as a vote of confidence from one website to another and therefore a signal of authority and relevance.

Links can send traffic from one website to another.

Link building, for primarily concern with Google search. Google drives much of the web traffic and therefore represents series opportunity for website that are seeking to improve their online visibility. There are lot of ways to get links, you can get it through just by commenting on other blog’s post, create infographic’s post, create link bait content etc.

The real truth about blog commenting by Adriene smith

Leave blog comments that will benefit you and your site by sylviane nuccio

Take a look of what Neil patel has absorbed in his 8 years of blogging career.

Finding the right targets for a link building campaign takes a lot of efforts. You need to use of idea with advance link prospecting methods to find the best opportunity and websites available to get link from. If you are not sure where to start and how to start your first link building campaign. Here is a reminder for you to take a look at the modern link building techniques and turn your link building campaign to the most profitable one for your business.

SEO Link Building Tactics – Make Your Business Profitable

Don’t forget to run quality assurance before pursuing a link opportunity. This is very much important to do. There are different kinds of links some of them are favourable and some of them are non-favourable. Non-favourable links are those links that are against Google’s guideline. The term uses for these links are “black hat”. It means the links that are obtained from black hat activity.

Spy on your competitor’s backlink:

Probably, if you are a marketer or company analyzer you’ve heard this term before that always “spy” on your competitor’s. No matter how big your business is there are always, multiple chances that someone will gonna compete you at any time. So, you should have proper strategy to work with.

Okay, assume it for a while that, you are just going to compete with 10 times multiplier of your business. So, what’s next? What should you need to know and what should you are required to do to get edge on your competitor?

The best strategy to get edge on your competitor and to work with is to become a hidden spy camera of your competitor’s site. On the web, there are thousands of similar site to your business. But, you have to compile some of the best rated sites from them and start spying there data.

The best way to do this is to use SEO powersuite tool. This is a pack of 4 essential products which include competitors backlinks checker, each page-ranking tracker for search engine, Buzz bundle and much more. Don’t heard this tool before? Don’t worry today is the day to check this awesome tool by clicking here. There are several other similar tools that you can use too, and get the same job done for you. Some of them are Open site explorer, Majestic SEO, Ahrefs.

Sponsoring to get links:

Yes! This strategy works like a charm and by following this tactic, you will be able to get links from the sites that have high page rank. You need links while your competitor’s need something to giveaway to their readers.

Here, you have a chance to grab this opportunity and offering them something that actually they want to giveaway. In return, they will award you a link back to your site just because you have sponsored that giveaway.

This strategy does not take time to build high authority links.

But, where to find the sites that are looking for sponsor? Is there any place to find?

Yes! There is … You don’t need to find the sites that are looking for sponsor. Sign up for Giveaway.ly and they will do everything for you. This is a suitable and best place where you can easily meet advertisers who are ready to give you a link. Ryan has also written a great article on modern link building strategies for 2015 in which he has also mentioned this tactic to get high quality links.

Bonus tips:

Broken link building strategy
Create shareable infographics
Share case studies to get link

Content is king:

No one can deny of the fact that “content is king” and ultimately content is the heart of blogging sites. Content is all you need to have and to survive in blogging community. Now, the question arises, why is it important to add content to your website on regular basis?

The answer is very simple; by adding content on daily basis, you will get reward by high rankings from the search engines. Not so only this, also you can use keywords in order to make it more relevant. The more interesting and relevant your content is, the more chances to get links from the sites that are greedy to share useful content with their readers.

It’s all about building good content for your site. When you get your target close to you, then it will be very difficult for your competitors to knock you out.

However, if you’re just trying to copy and paste contents from your neighbour’s site or sharing low quality content, it’s very difficult for Google to rank your blog or site because, Google wants you to be an authority and resource and the one way to do that, is to providing long valuable content that is completely unique.

Before start writing content, make sure to think about how to make your content truly unique in a different way.

Increase Page Authority

Google ranks each page of site in search engine at different position.

If you are not familiar with Moz, then probably you do not know what actually page authority is and how to find and calculate it. Isn’t it?

Google ranks each page on different position in search engine. Do you know why Google do this?

This is because each page of your site has different page authority. But, the authority of your domain remains constant. It changes with the change in links that are pointing to your site and with the page rank of your site.

There is one awesome tool between us that help us to find out the page authority of each page of our site as well as the domain authority too. You can easily calculate page authority by using open explorer of Moz.

Not only this … by using this tool, you will be able to look up the links that are pointing to your site’s particular page. Increase in links of your single web page, will push that page up in search engine ranking.

Bonus tips to increase page authority:

Update your page frequently
Proper internal linking
Share twice to get more social signals

Monitor links and traffic:

This is so incredibly important to monitor website traffic and their behaviour. Let’s talk for a minute about advertising in newspapers and how frustrating it could be.

Honestly… because you spend lot of money on adds. But, you have no idea how many people are picking the newspaper, how many people actually are looking at that page, how many are reading in, about your add. It’s very hard to track. However, with a website we can track amazing things. Fortunately, the tracking is actually free.

You can do it just by using Google analytics tool. If you don’t even know how to use it take a look at Sean’s post and you’ll surely comes to know how to use it. Plus, if you want to change your analytics dashboard to make it awesome Anna has shared 5 Custom Google Analytics Dashboards that you can set it up in just 5 minute.

Once you click on source/medium you’ll be able to find the list of sources through which you’re getting visitors.

Not just this … by performing the above steps you will also comes to know which source is performing best for your site and which source increase your site bounce rate.

Take a look of this image; you will surely come to know the most primary area to monitor. Here is the tweet of Matt cuts:

You need to focus on all the sites that are linking to your site and performing well for your site. Make sure to start interacting and spend most of the time on the sites that are driving traffic to your site and help your site to decrease bounce rate.

Create shareable content

Do you know If your blog is new it doesn’t mean you can’t get more shares and traffic.

You need good content that your visitor will love to share with their friends on their social profiles. It doesn’t just get you more visitors directly but it also give your content natural links from high pr authority sites.

The new word of mouth is online social media like google+, twitter & facebook, which have more than 750 million members combined including people who could become friends of companies like yours and share your content to their friends and followers.

If you’re a company then you know the importance of each person that recommend your product to their friends and followers. Don’t you feel the same?

Click to tweet is yet another popular plugin nowadays to get extra tweets from your readers. Not only this, you can easily share your own ideas, quotes etc to tweet.

Do you know why webmasters and bloggers consider twitter a best place to share your useful thoughts?

Look at this, the views of matt cutts regarding twitter.

Social content locking is another way to gain more exposure on large social sites. It is necessary for you to provide long and valuable content. So, each of your blog visitors will share your content to read more about something you have shared. I recommend my readers to use WP sharely or take a look of its benefits. By using this plugin you can not only increase your social shares on each post but, it helps you to get flood of visitors from different social sites.

If you are providing complete content to your readers without sharing until now, now it is the time to start locking your content for your readers to share. This is one of the best methods many of the webmasters are doing to get more social signals from popular social sharing sites.

Say No to Duplicate Content:

Duplicate content issue is another big problem for bloggers. According to Matt Cutts, 25% to 30% of all the web content is duplicate content. Every time you hear about duplicate content that, it hurt your SEO efforts. Does it really hurt?

Search engines don’t want to show the same resource every time for a given query. Even if that resource happens to exists on different domains.

Search engine for the most part use link connectivity, page rank and date of discovery as primary indicators to choose as the original source. What happens if you have more than one version of the content or page of your website?

Take a look what matt cutts has said in his personal tweet:

Absolutely if you do publish the same plagiarised content again on your blog, it will definitely hurt your blog’s SEO. Google is now very strict on this issue after the new update of Panda. What you think? Is it easy to make Google fool?

No! Not at all …

Okay! Is there any solution to get rid from duplicate content or to encounter duplicate content?

Yes! Definitely, here is the solution:

Make sure that each page of your website can only be accessed through one unique URL (be careful of CMS systems, breadcrumb, navigation and tracking codes). domain.com, www.domain.com and www.domain.com/index.html are all the same page to users but different to search engine.

If you syndicate articles or content, include a link back to the original source.

Use copyscape to look for potential duplicate content issues.

Bonus Tip:

Before publishing a post, check your copyscape result.

Use advance keyword research tools and try to use Long Tail Keywords:

Okay… You are trying to rank for particular keyword phrase. Let’s assume you’re trying to rank for phrase like ‘make money online’.

Do you know guys ……. it’s a very competitive phrase? People who are appearing on the top of the first page of Goole for make money online probably have tons of backlinks from other popular sites and the site that Google deems as quality.

So what really should you do to get lead on your competitors?

Yes! Definitely you need to do something more than your competitors are doing. But, what you do to get lead on them?

It’s not very difficult now for bloggers, since there are lot of tools that facilitates you to do something more than others are doing.

You can use Long Tail research tool to get most out of your effort. It’s one of the best keyword research tool along with Google analytics and hit tail.

Google analytics is not bad at all for beginners. But, if you want to get lead on your competitors you need something different that facilitate you in very advance way.

Long tail Pro provides very valuable long tail keywords for your content that help you to get your content easily on front page of Google. Isn’t it the best idea to beat your competitors?

While, Hit tail provides you the most promising organic keywords that your competitors are unable to find and use in their content. You will easily be able to figure out the most powerful keywords that are very low competitive and are very worthy to use. Through these keywords, you will easily drive your search traffic and increase your profit.

Image Optimization Using Alt Tag:

Google love images, that’s the reason they have created a different search engine for images. Probably on different occasions, you have heard this phrase “picture speaks a thousand words”. Do you why it’s important to have picture in your content?

Might be you’re thinking because “picture speaks louder than words”, isn’t it?

Yeah it’s is right and there would be no doubt in it.

But … I bet, there is something more than that. Do you know what? Picture just not share complete frame but it also grabs visitor’s attention towards it.

Billions of images are on the web. So what should you do to get your image on first page of Google? It’s not just to show your blog images on Google. But to get some extra organic search traffic from Image search engines.

I’m not going to share in depth on this post. But I’d love to add some key points here so, you can get out from your images:

Use unique image:

If you’re a photographer and love photography. Then this is a win win condition for you. Google don’t want to show same images again and again on search engine. So it’s better to use your own image that also help Google to quickly shoot out your images on front page.

If you don’t have one unique image to use then it’s better to use royalty free images of Shutter stock instead of copying images from Google.

Use keyword in file name:

Always make sure while saving image use keyword. It just doesn’t help you to find your image easily but it also boost your SEO. This tells Google what your image is about.

For example: I want to save image of “blue sky”. So, I save image using keyword “bluesky.jpg” instead of img.jpg.

Use Alt tag wisely:

Google use robots to scan each site. There’s no rocket science to understand that robots don’t see pictures or colour. They just see the text behind images.

When you add “keywords” to the “Alt text and title”, it helps Google to understand your image. Plus, it also help Google to find your images.

Tips to use Alt tag:

Your targeted keyword must be in the link of your image.

Protect your images from being stolen:

Google loves unique images. If they find multiple copies of your images, it uses different signal to identify the original source of image.

Google webmaster tool:

Another stunning tool to boost organic search traffic is Google webmaster tool. Like other tools Google webmaster tools also helps you to increase your organic search traffic. Do you know, how?

Google webmaster tool alert you about:

How search engine see your site.
Are all the pages being crawled?
Is there any broken link or other errors?
Is the site configuring correctly for search engine?

Here, I’ve mentioned some key points that you should focus on:

Fix Crawl Errors:

If you’re using webmaster tool for long than you should know how to figure out crawl errors. Fixing crawl error is very crucial to get organic search traffic. Google doesn’t crawl sites that have high errors. If you’re beginner and don’t know how to fix it then before anything else, you have to read and understand Google webmaster tool properly to get most out from it.

Add sitemap to Google webmaster tool:

Sitemap is very essential for any site. Why don’t you do a favour of Google to crawl each and every page of your site? Create a sitemap of your site and submit it to Google through Google webmaster tool. Plus, you can also manually submit each page of your site for crawl through Google webmaster tool.

Fix HTML Errors:

You can see all your HTML errors of your site inside “search appearance” of your Google webmaster tool dashboard. You need to fix that HTML error and you’ll see dramatically change in your weekly or monthly search engine traffic.

Immediately Remove Spammy Links:

Google always come up with new inventions. This time Google has released Disavow tool, which helps webmasters to remove links that are harmful for their site.

Wrap Up:

If you utilize the ideas and tools outlined in this case study you will be light years ahead of everyone else. I am sure, if you’ve done with the case study you are ready to blast your search traffic through the roof as quickly as possible. Remember, the ideas that are shared in this case study are already tested and have 10 times higher rate than any other un-tested data.

Let us know, what strategies are you following to boost your search engine traffic? How much this post was helpful for you?

Don’t forget to share it with your love one’s.

How to turn Your Search Traffic from Blah into Fantastic in 2021

10 Proven Steps to Increase Your Search Traffic:

Modern SEO Practice: