How to find a profitable niche for your blog?
Not everyone’s passionate about bringing back hairstyles from the past. Not everyone cares about why Darth Vader betrayed Jedi or how Anakin plans on destroying his former master. Or you could be awfully passionate about something (like photography), but have tons and tons of competition to sift through before you could get a handful of followers.
This is a rather common dilemma that soon-to-be bloggers face before they decide on a niche. So what matters more passion or profit? Surely, we have to be realistic, and if profits are what we want to produce, there are several things to consider.
Sufficient monetization requires building a large and dedicated audience for your blog. And to be able to gather that large audience, you need to pick a topic that interests them, you are knowledgeable about, and isn’t too dry or faddy to be dated too soon.
Here are 6 other ways you can choose a niche that will profit your blogging business.
Think About More Than One Passion:
Although we like to assume that there’s only one true passion (and that we’re loyal to it), we’re typically thinking a lot about more than just one thing. For instance, you could be photography fanatic, but you could also be passionate about contemporary art, painting, architecture dissertation,or design.
Give yourself room to think about more than one niche before you start out. This could your college major, your favorite pastime, your future goal, or anything you truly care about. You could be writing on an industry oriented topic, political topic, hobby, passion, or simply running a personal or general interest blog. When you have a list of at least six things you could blog about, the research begins!
Do A Keywords Search:
The next step involves finding out whether or not you’ll have a read audience for your niche. One of the easiest ways to find this out is by using a tool such as Long Tail to know how many searches in a day your “niche” topic gets. Word tracker will also list down variations of your keywords that are often searched and what you should be focusing on.
Google Adwords is another fabulous tool that will not only tell you how many people are researching a particular keyword but also a wealth of information related to that keyword and its profit potential. Paid search tools such as these are the best, but the free ones can also give you enough information to decide whether or not you want to be pursuing a topic.
Read More: 14 Incredible Keyword Research Tools You Can’t Afford To Miss!
And: 10 Tips for Finding Profitable Long Tail Keywords for Your Business
Tap Into Popular Niches:
Check out the list of most popular blogs to know what’s trending these days. DailyTekk updates a list of the top 100 best and most interesting currently on the web. Of course you don’t have to copy any of the topics, but the list is pretty useful for knowing what you could be doing to entice an audience or just get some inspiration from. Do a keyword research for these topics and compare it to the ones you have decided for yourself. Perhaps, some revisions will be required.
Determine Longevity:
Is the demand of your topics likely to increase or decrease? Would you write about this topic in a year? Two years? How about after fiveyears? Also, how frequent would these write ups be? You can try Google Trends to determine whether or not the topic you’ll write up is just a current fad. Select a category, select your country (if required), a date range (if required), and hit explore. If it seems like the demand for the topic is likely to reduce in a matter of time, you might want to re-think your niche topic.
Analyze Your Competition:
To determine who you’ll be competing with, you need to check out the Average Cost per Click for a keyword (you can do this in Google Adwords). The higher the CPC, the more competitive the topic. Or you can simply search your keyword in the Google search engine inside quotation marks
(i.e. “career training”)
and find out how many pages already have that keyword. The lesser the number of pages the more “niche” and attackable the topic.
Also figure out many pages of ads exist for that topic. Apart from doing a Google search, you can head over to CJ.com, Amazon, or Ebay to find out how many people are already selling a product related to your niche.
Just Be Different….:
We hope that by now you’ve narrowed down a topic of interest that is both plausible and profitable enough for you. The last and most important step is to figure out a way to be different.
Think of it this way, if at least three other blogs or websites are offering the exact same thing you are, why should your audience care about which is which? They wouldn’t, which is why you need to figure out a way to niche down your niche!
Now, you already know how to find a profitable niche for your blog, it’s time to create better and different content (or offerings), and trust us, they’ll always come back for more!
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